About us

Our Story

La Grotta creates understated fine jewellery at an accessible price, so you can enjoy luxury all day, every day.

Pearls, diamonds and solid gold are our signature, because they are a classic combination that’s always in style. 

Our timeless designs lack only one thing - the traditional industry markup. By working directly with local freshwater pearl farms in China and solid gold dealers in South Korea, we can bring you high quality pieces that are made to last and reasonably priced. 

Our founder Alexandra is so passionate about fine jewellery that she designs every style herself. She works directly with our artisans who hand assemble each La Grotta piece with meticulous detail. 

Since our inception we’ve received notable press features from publications including Vogue, Harper's Bazaar, The Telegraph, Cosmopolitan and The Independent, and we have created a community of women from around the world who share a common love for wearing fine jewellery everyday.

We hope that you’ll join us too. Because you deserve to start building your forever jewellery collection today.

Our founder

Alexandra Cheung founded La Grotta Co in 2019, after growing tired of designer jewellery that tarnished from one week of wear. She wanted to invest in fine jewellery but found the prices to be inaccessible, so she left the world of tech on a mission to make affordable but high quality pieces women could wear everyday.

After finding expert suppliers at accessible prices, Alexandra was determined to only craft jewellery from solid 14k or 18k gold to ensure they would last a lifetime and never tarnish, fade or turn black. This is why every La Grotta piece comes with our complimentary two year guarantee.

My mother has always taught me to buy less and invest in key pieces. This is an ethos that I have brought into La Grotta and is why quality is of utmost importance to us. Our designs are made to last a lifetime and they’re easy to style regardless of the season, so I hope you’ll treasure them for years to come.



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